A proposed class action lawsuit alleges that certain Liquid I.V. Hydration Multiplier drink mixes are marketed as “Sugar Free,” “Zero Sugar,” and “0 Sugar” even though labels disclose four or five grams of allulose per serving.
The complaint was filed August 12, 2026, against The LIV Group, Inc. in the U.S. District Court for the Northern District of California: Ulrich et al. v. The LIV Group, Inc., No. 3:26-cv-08349. Plaintiffs Max Nicholas Ulrich and Sabrina Zahir allege that covered products list allulose as the first and predominant ingredient and assert consumer-protection, false-advertising, warranty, and unjust-enrichment claims.
The complaint proposes a nationwide class and California and New York subclasses, but no class has been certified. The allegations have not been proven, the company has not been found liable, and there is no settlement, official claim form, payment amount, or claim deadline. Consumers may retain receipts, order confirmations, and packaging records, but doing so does not guarantee recovery.
The complaint frames the regulatory issue as whether allulose is a sugar under standards it says apply to the challenged nutrient-content representations. That is a contested legal theory; no court has decided it. This article reports allegations in a civil complaint and is not legal or medical advice.